Privacy Policy

1. Introduction

Boost Aether Pty Ltd (ABN: 12 345 678 901) ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website boost-aether.com or use our services.

We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and applicable Australian privacy laws.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, postal address
• Business Information: Company name, job title, dealership details
• Communication Records: Messages, inquiries, and correspondence
• Account Information: Username, password, preferences (if you create an account)
• Payment Information: Billing address, payment method details (processed securely)

2.2 Technical Information

We automatically collect certain technical information when you visit our website:

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent, click-through rates
• Location Data: General geographic location based on IP address
• Cookie Data: Information stored in cookies and similar technologies

2.3 Third-Party Information

We may receive information about you from third-party sources, including:

• Social media platforms
• Business directories and databases
• Marketing partners and referrals
• Public records and publicly available sources

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Service Provision

• Providing digital marketing services to your dealership
• Creating and managing marketing campaigns
• Communicating about our services and your account
• Processing payments and managing billing

3.2 Website and Service Improvement

• Analyzing website usage and performance
• Improving our services and user experience
• Conducting research and development
• Troubleshooting technical issues

3.3 Marketing and Communication

• Sending newsletters and marketing materials (with consent)
• Providing industry insights and updates
• Responding to inquiries and support requests
• Notifying you about service updates or changes

3.4 Legal and Compliance

• Complying with legal obligations
• Protecting our rights and interests
• Preventing fraud and ensuring security
• Resolving disputes

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Consent: When you have given explicit consent for specific processing activities
• Contract Performance: To fulfill our contractual obligations to you
• Legitimate Interests: For our legitimate business interests, provided they don't override your privacy rights
• Legal Compliance: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

5.1 Service Providers

We may share your information with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Email marketing and communication platforms
• Analytics and reporting tools
• Payment processing
• Customer support services

5.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5.3 Legal Requirements

We may disclose your information if required by law or in response to:

• Legal proceedings or court orders
• Government investigations
• Law enforcement requests
• Protection of our rights or safety

5.4 Consent

We may share your information with your explicit consent for specific purposes not covered in this policy.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

• Encryption: Data is encrypted in transit and at rest
• Access Controls: Limited access to authorized personnel only
• Regular Audits: Periodic security assessments and updates
• Secure Infrastructure: Industry-standard hosting and storage solutions
• Staff Training: Regular privacy and security training for our team

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Meet legitimate business purposes

Specific retention periods vary based on the type of information and purpose of processing. We regularly review and delete or anonymize data that is no longer needed.

8. Your Rights and Choices

Under Australian privacy law, you have the following rights regarding your personal information:

8.1 Access and Correction

• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Receive a copy of your information in a portable format

8.2 Consent Management

• Withdraw consent for marketing communications
• Opt-out of non-essential data processing
• Update your communication preferences

8.3 Complaints

• File a complaint about our privacy practices
• Contact the Australian Privacy Commissioner
• Seek resolution through our internal complaint process

8.4 Data Deletion

In certain circumstances, you may request deletion of your personal information, subject to legal and contractual obligations.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. For detailed information about our cookie practices, please see our Cookie Policy.

9.1 Types of Cookies

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand website usage
• Marketing Cookies: Enable personalized advertising
• Functional Cookies: Remember your preferences

9.2 Cookie Management

You can manage your cookie preferences through our cookie banner or by adjusting your browser settings. However, disabling certain cookies may affect website functionality.

10. International Data Transfers

Your information may be processed and stored outside Australia, including in:

• United States (cloud hosting services)
• European Union (analytics and marketing tools)
• Other countries where our service providers operate

We ensure appropriate safeguards are in place to protect your information during international transfers, including:

• Adequacy decisions or equivalent protections
• Standard contractual clauses
• Privacy Shield or similar certification programs
• Your explicit consent where required

11. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete that information promptly.

12. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will:

• Post the updated policy on our website
• Update the "Last updated" date
• Notify you of significant changes via email or website notice
• Obtain your consent where required by law

We encourage you to review this policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

15. Complaints Process

If you have a complaint about our handling of your personal information:

1. Contact Us: Email [email protected] with details of your complaint
2. Investigation: We will investigate your complaint within 30 days
3. Response: We will provide a written response explaining our findings and any actions taken
4. External Review: If unsatisfied, you may contact the Office of the Australian Information Commissioner (OAIC)