Cookie Policy

1. Introduction

This Cookie Policy explains how Boost Aether Pty Ltd (ABN: 12 345 678 901) ("we", "us", or "our") uses cookies and similar tracking technologies on our website boost-aether.com ("the Website").

This policy should be read in conjunction with our Privacy Policy and Terms of Service.

2. What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

2.1 Types of Cookies

• Session Cookies: Temporary cookies that are deleted when you close your browser
• Persistent Cookies: Cookies that remain on your device for a specified period or until manually deleted
• First-Party Cookies: Cookies set by our website directly
• Third-Party Cookies: Cookies set by external services we use on our website

3. How We Use Cookies

We use cookies for several purposes to enhance your experience on our website:

3.1 Essential Cookies

These cookies are strictly necessary for the website to function properly. They cannot be disabled as they are essential for:

• Website security and authentication
• Form submissions and contact requests
• Cookie preference management
• Basic website functionality and navigation
• Load balancing and performance optimization

3.2 Functional Cookies

These cookies enhance website functionality and personalization:

• Remembering your cookie preferences
• Language and region preferences
• Website theme and display preferences
• Form data retention for user convenience
• Chat widget functionality

3.3 Analytics Cookies

We use analytics cookies to understand how visitors interact with our website:

• Google Analytics for website performance tracking
• Page view statistics and popular content analysis
• User journey and navigation pattern analysis
• Website speed and performance monitoring
• Error tracking and debugging information

3.4 Marketing Cookies

These cookies help us deliver relevant advertising and measure campaign effectiveness:

• Google Ads conversion tracking and remarketing
• Facebook Pixel for social media advertising
• LinkedIn tracking for professional network advertising
• Email marketing campaign performance tracking
• Lead source attribution and conversion analysis

4. Specific Cookies We Use

Below is a detailed list of cookies used on our website:

5. Third-Party Services

We use several third-party services that may set their own cookies:

5.1 Google Services

• Google Analytics: Website analytics and performance tracking
• Google Ads: Online advertising and conversion tracking
• Google Tag Manager: Tag and code management
• reCAPTCHA: Spam protection for forms

Learn more: Google Cookie Policy

5.2 Social Media Platforms

• Facebook Pixel: Social media advertising and remarketing
• LinkedIn Insight Tag: Professional network advertising
• Twitter Analytics: Social media engagement tracking

5.3 Other Services

• Mailchimp: Email marketing and newsletter management
• Hotjar: User behavior analysis and feedback collection
• Intercom: Customer support chat functionality

6. Managing Your Cookie Preferences

6.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie banner allowing you to:

• Accept all cookies
• Accept only necessary cookies
• Customize your cookie preferences

You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.

6.2 Browser Settings

You can also manage cookies through your browser settings:

Google Chrome:

1. Go to Settings > Privacy and security > Cookies and other site data
2. Choose your preferred cookie setting
3. You can also manage cookies for specific sites

Firefox:

1. Go to Settings > Privacy & Security
2. Under Cookies and Site Data, choose your preferences
3. Click "Manage Data" to control specific cookies

Safari:

1. Go to Preferences > Privacy
2. Choose "Block all cookies" or "Allow from current website only"
3. Click "Manage Website Data" for specific controls

Microsoft Edge:

1. Go to Settings > Cookies and site permissions
2. Click on "Cookies and site data"
3. Choose your preferred setting

7. Impact of Disabling Cookies

Disabling certain types of cookies may affect your experience on our website:

7.1 Essential Cookies

Cannot be disabled as they are required for basic website functionality. Blocking these may cause:

• Contact forms to not function properly
• Security features to be compromised
• Navigation issues and broken functionality

7.2 Functional Cookies

Disabling these cookies may result in:

• Loss of personalized settings
• Need to re-enter preferences on each visit
• Reduced website functionality

7.3 Analytics Cookies

Disabling these cookies will:

• Prevent us from improving our website based on user data
• Not affect your browsing experience
• Limit our ability to provide relevant content

7.4 Marketing Cookies

Disabling these cookies will:

• Result in less relevant advertisements
• Prevent conversion tracking for our campaigns
• Not affect core website functionality

8. Mobile Device Settings

For mobile devices, you can manage cookies and tracking through device settings:

8.1 iOS Devices

• Go to Settings > Safari > Privacy & Security
• Toggle "Prevent Cross-Site Tracking" on or off
• Choose "Block All Cookies" if desired

8.2 Android Devices

• Open Chrome browser > Settings > Site settings > Cookies
• Toggle cookies on or off as preferred
• Use "Clear & reset" to remove existing cookies

9. Data Protection and Security

We implement appropriate security measures to protect cookie data:

• Encryption: Sensitive cookie data is encrypted
• Secure Transmission: Cookies are transmitted over HTTPS
• Limited Access: Only authorized personnel can access cookie data
• Regular Audits: We regularly review our cookie usage and security measures
• Compliance: We comply with Australian Privacy Principles and GDPR requirements

10. International Data Transfers

Some of our third-party service providers may transfer cookie data outside Australia:

• Google Services: Data may be processed in the United States and other countries
• Facebook: Data may be processed in the United States and European Union
• Other Providers: Various global locations with appropriate safeguards

We ensure appropriate safeguards are in place for international transfers as outlined in our Privacy Policy.

11. Updates to This Policy

We may update this Cookie Policy from time to time to reflect:

• Changes in our cookie usage
• New technologies or services
• Legal or regulatory requirements
• Industry best practices

When we make significant changes, we will:

• Update the "Last updated" date at the top of this policy
• Notify users through our website or email
• Request renewed consent where required

12. Your Rights

Under Australian privacy law and international regulations, you have the right to:

• Consent: Give or withdraw consent for non-essential cookies
• Access: Request information about cookies and data collected
• Deletion: Request deletion of cookie data where legally permissible
• Portability: Request transfer of your data to another service
• Correction: Request correction of inaccurate information
• Complaint: File complaints with relevant data protection authorities

13. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

14. Additional Resources

For more information about cookies and online privacy:

• Office of the Australian Information Commissioner (OAIC)
• All About Cookies
• Your Online Choices Australia
• Google Cookie Policy